MarketUP Overview

  • Founded
  • 2012
  • Status
  • Private
  • Employees
  • 97
  • Latest Deal Type
  • Accelerator/​Inc
  • Investors
  • 3

MarketUP General Information


Developer of online management software designed to offer a free quality management system to small businesses. The company's software assists in controlling the financials, online reports, cash flows, inventories, sales, suppliers and POS while also issue electronic invoices, enabling entrepreneurs to get help in their day-to-day operations and increase their revenues.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • Avenida Paulista, 854
  • 17th Floor, Bela Vista
  • Sao Paulo, 01310-913
  • Brazil
+55 (11) 0000-0000
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MarketUP Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Accelerator/Incubator 23-May-2018 00.000 Completed Generating Revenue
2. Early Stage VC 00.000 Completed Startup
1. Capitalization $4.05M $4.05M Completed Startup
To view MarketUP’s complete valuation and funding history, request access »

MarketUP Executive Team (6)

Name Title Board Seat Contact Info
Carlos Azevedo Co-Founder, Chief Executive Officer & Managing Partner
Alexandre Parpinelli Chief Technology Officer
Alexandre Hohagen Co-Founder
Hélio Rotenberg Co-Founder
Romero Rodrigues Co-Founder
You’re viewing 5 of 6 executive team members. Get the full list »

MarketUP Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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MarketUP Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
MasterCard Start Path Accelerator Accelerator/Incubator Minority 000 0000 000000 0
DOMO Invest Venture Capital Minority 000 0000 000000 0
Inovabra Ventures Venture Capital Minority 000 0000 000000 0
To view MarketUP’s complete investors history, request access »