Cambridge Brand Analytics

Cambridge Brand Analytics Overview

  • Founded
  • 2002
Founded
  • Status
  • Acquired/​Merged
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 1

Cambridge Brand Analytics General Information

Description

Provider of marketing performance analysis. The company's integrated database for advertising and brand-performance dynamically links media spending information, consumer feedback on individual ads and brands and company-specific sales and customer data and makes use of marketing drivers, consumer reaction and responses and marketing driven business results enabling clients to benefit from reliable forecasting of short-term and longer-term marketing return on investment.

Contact Information

Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Database Software
Primary Office
  • 5 Commonwealth Road
  • Natick, MA 01760
  • United States
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Cambridge Brand Analytics Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Cambridge Brand Analytics Executive Team (3)

Name Title Board Seat Contact Info
Scott Spry Co-Founder

2 Former Executives