Sweet Analytics Overview

  • Year Founded
  • 2018

Year Founded

  • Status
  • Private

  • Employees
  • 22

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $513K

  • Investors
  • 4

Sweet Analytics General Information

Description

Developer of a customer data and marketing automation platform designed to improve the effectiveness of marketing through analytics. The company's platform connects with all the marketing platforms and brings them all under one roof to help clients understand customer retention and acquisition, enabling clients to easily improve return on investment, retention, and overall business growth.

Contact Information

Website
www.sweetanalytics.com
Formerly Known As
Adtype Analytics
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Avaland House 110
  • London Road, Apsley
  • Hemel Hempstead HP3 9SD
  • England, United Kingdom
+44 07768
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS, Marketing Tech
Corporate Office
  • Avaland House 110
  • London Road, Apsley
  • Hemel Hempstead HP3 9SD
  • England, United Kingdom
+44 07768

Sweet Analytics Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Sweet Analytics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Later Stage VC 25-Nov-2024 $513K Completed Generating Revenue
3. Early Stage VC 05-Apr-2022 Completed Generating Revenue
2. Early Stage VC 16-Dec-2020 $794K $1.31M Completed Generating Revenue
1. Early Stage VC 13-Feb-2019 $513K $513K Completed Generating Revenue
To view Sweet Analytics’s complete valuation and funding history, request access »

Sweet Analytics Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
A Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary 6,105 $0.012807 $22.68 $22.68 1x $22.68 4.57%
Ordinary 29,881 $0.012807 $33.9 $33.9 1x $33.9 22.36%
To view Sweet Analytics’s complete cap table history, request access »

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Opportunity Score

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Sweet Analytics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a customer data and marketing automation platform designed to improve the effectiveness of marketing throug
Business/Productivity Software
Hemel Hempstead, United Kingdom
22 As of 2025

El Segundo, CA
 

Columbus, OH
 
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Sweet Analytics Competitors (3)

One of Sweet Analytics’s 3 competitors is NorthBeam, a Venture Capital-Backed company based in El Segundo, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NorthBeam Venture Capital-Backed El Segundo, CA
Triple Whale Venture Capital-Backed Columbus, OH
Polar Analytics Venture Capital-Backed Paris, France
You’re viewing 3 of 3 competitors. Get the full list »

Sweet Analytics Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Sweet Analytics Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds
Bayes Entrepreneurship Fund Venture Capital Minority
The FSE Group Venture Capital Minority
Angel (individual) Minority
BLUE14 Venture Capital Minority
To view Sweet Analytics’s complete investors history, request access »

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Sweet Analytics FAQs

  • When was Sweet Analytics founded?

    Sweet Analytics was founded in 2018.

  • Where is Sweet Analytics headquartered?

    Sweet Analytics is headquartered in Hemel Hempstead, United Kingdom.

  • What is the size of Sweet Analytics?

    Sweet Analytics has 22 total employees.

  • What industry is Sweet Analytics in?

    Sweet Analytics’s primary industry is Business/Productivity Software.

  • Is Sweet Analytics a private or public company?

    Sweet Analytics is a Private company.

  • What is the current valuation of Sweet Analytics?

    The current valuation of Sweet Analytics is .

  • What is Sweet Analytics’s current revenue?

    The current revenue for Sweet Analytics is .

  • How much funding has Sweet Analytics raised over time?

    Sweet Analytics has raised $2.67M.

  • Who are Sweet Analytics’s investors?

    Bayes Entrepreneurship Fund, The FSE Group, , and BLUE14 have invested in Sweet Analytics.

  • Who are Sweet Analytics’s competitors?

    NorthBeam, Triple Whale, and Polar Analytics are competitors of Sweet Analytics.

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