Critical. Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 5

Employees

  • Latest Deal Type
  • Seed

  • Latest Deal Amount
  • $1.5M

  • Investors
  • 6

Critical. General Information

Description

Manufacturer of recycled products based intended to create sustainable interiors. The company's recycling technology upcycles the plastic waste into products such as furniture, large interior wall panels, and building materials, which can be used in retail or hospitality fit-outs, enabling users to achieve environmental sustainability through waste reduction and creating local employment opportunities.

Contact Information

Website
www.criticaldesign.nz
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 3 Glasgow Avenue
  • Papatoetoe
  • Auckland, 2104
  • New Zealand
+64 021
Primary Industry
Other Consumer Durables
Other Industries
Environmental Services (B2B)
Home Furnishings
Vertical(s)
CleanTech
Corporate Office
  • 3 Glasgow Avenue
  • Papatoetoe
  • Auckland, 2104
  • New Zealand
+64 021

Critical. Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Critical. Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Seed Round 19-Dec-2023 $1.5M Completed Generating Revenue
1. Accelerator/Incubator 07-Feb-2022 Completed Generating Revenue
To view Critical.’s complete valuation and funding history, request access »

Critical. Executive Team (4)

Name Title Board Seat
Rui Peng Co-Founder & Chief Executive Officer
Hanna Eastvold Chief Technology Officer
Adam Ransfield Co-Founder, Co-Owner & Director
You’re viewing 3 of 4 executive team members. Get the full list »

Critical. Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Critical. Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
K1W1 Family Office Minority
Soul Capital Impact Investing Minority
The Clare Foundation Corporation Minority
Whakatupu Aotearoa Foundation Impact Investing Minority
Startmate Accelerator/Incubator Minority
You’re viewing 5 of 6 investors. Get the full list »

Ready to get started?

Request a free trial

Critical. FAQs

  • When was Critical. founded?

    Critical. was founded in 2013.

  • Who is the founder of Critical.?

    Rui Peng, Andy Crowe, and Adam Ransfield are the founders of Critical..

  • Who is the CEO of Critical.?

    Rui Peng is the CEO of Critical..

  • Where is Critical. headquartered?

    Critical. is headquartered in Auckland, New Zealand.

  • What is the size of Critical.?

    Critical. has 5 total employees.

  • What industry is Critical. in?

    Critical.’s primary industry is Other Consumer Durables.

  • Is Critical. a private or public company?

    Critical. is a Private company.

  • What is Critical.’s current revenue?

    The current revenue for Critical. is .

  • How much funding has Critical. raised over time?

    Critical. has raised $1.62M.

  • Who are Critical.’s investors?

    K1W1, Soul Capital, The Clare Foundation, Whakatupu Aotearoa Foundation, and Startmate are 5 of 6 investors who have invested in Critical..

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »