SmartLoyalty Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Private

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 2

SmartLoyalty General Information


Developer of a loyalty card system designed to create effective customer loyalty tools in the digital age. The company's platform offers electronic value cards, gift vouchers, gift cards, and city card systems, the benefits of which can be availed through software that reads out the transaction data stored in the terminal during the sale, enabling customers to enjoy shopping conveniently at a discounted price.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Other Financial Services
Other Industries
Financial Software
Primary Office
  • Dantestrasse 4-6
  • 65189 Wiesbaden
  • Germany
+49 0611 000000

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SmartLoyalty Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Secondary Transaction - Private 11-Dec-2018 Completed Generating Revenue
2. Later Stage VC 01-Apr-2014 Completed Generating Revenue
1. Later Stage VC 01-Jan-2007 Completed Startup
To view SmartLoyalty’s complete valuation and funding history, request access »

SmartLoyalty Executive Team (2)

Name Title Board Seat Contact Info
Christian Kranz Founder, Chief Executive Officer & Chairman
Daniel Burmeister Chief Technology Officer
To view SmartLoyalty’s complete executive team members history, request access »

SmartLoyalty Board Members (4)

Name Representing Role Since
Christian Kranz SmartLoyalty Founder, Chief Executive Officer & Chairman 000 0000
Friedrich von Diest Sirius Venture Partners Member of the Supervisory Board 000 0000
Steffen Röhm Self Chairman of the Supervisory Board 000 0000
You’re viewing 3 of 4 board members. Get the full list »

SmartLoyalty Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Mountain Partners Venture Capital Minority 000 0000 000000 0
Sirius Venture Partners Venture Capital Minority 000 0000 000000 0
To view SmartLoyalty’s complete investors history, request access »