• Founded
  • 2011
  • Status
  • Acquired/​Merged
  • Employees
  • 4
  • Latest Deal Type
  • M&A
  • Investors
  • 1 General Information


Operator of an online pastry ordering platform intended to offer freshly baked pastries and cakes. The company's platform offers a service for ordering and sending freshly baked cakes and other pastries via the internet, enabling consumers to design their own cake and select the decorations and fondants to be used on the cake.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Food Products
Other Industries
Internet Retail
Parent Company
Primary Office
  • Västra Rönneholmsvägen 66
  • 217 41 Malmö
  • Sweden
+46 010-330 00 00
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Learn more Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 01-Mar-2018 00.00 Completed Generating Revenue
3. Early Stage VC 17-Feb-2014 00000 00.00 Completed Generating Revenue
2. Early Stage VC 01-Jan-2013 $431K Completed Generating Revenue
1. Early Stage VC 01-Aug-2012 $431K $431K Completed Generating Revenue
To view’s complete valuation and funding history, request access » Board Members (4)

Name Representing Role Since
Erik Wenngren Spintop Ventures Board Member 000 0000
Lennart Gustafson Industrifonden Board Member 000 0000
You’re viewing 2 of 4 board members. Get the full list » Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Request a free trial Former Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Industrifonden Venture Capital Minority 000 0000 000000 0
Scanicus Invest Venture Capital Minority 000 0000 000000 0
Spintop Ventures Venture Capital Minority 000 0000 000000 0
To view’s complete investors history, request access »