Pricer Overview

  • Founded
  • 1991
  • Status
  • Public
  • Employees
  • 165
  • Stock Symbol
  • PRIC B
Stock Symbol
  • Investments
  • 2
  • Share Price
  • $3.57
  • (As of Thursday Closing)

Pricer General Information


Pricer AB is engaged in providing in-store digital shelf-edge solutions. Its products and solutions include shopper solutions, store manage solutions, price automation, a communication platform, electronic shelf labels. The company's customers include grocery retail trade, do-it-yourself, electronics, mobile phone chains and pharmacies. The firm derives the majority of its revenue from France.

Contact Information

Ownership Status
Publicly Held
Financing Status
Primary Industry
Other Commercial Products
Other Industries
Industrial Supplies and Parts
Stock Exchange
Primary Office
  • Box 215
  • 101 24 Stockholm
  • Sweden
+46 08-505 000 00
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Pricer Stock Performance

(As of Thursday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$3.57 $3.67 $2.17 - $5.06 $393M 110M 377K $0.13

Pricer Financials Summary

In Thousands,
TTM 31-Mar-2021 FY 2020 31-Dec-2020 FY 2019 31-Dec-2019 FY 2018 31-Dec-2018
EV 407,683 507,556 210,940 100,519
Revenue 216,455 190,828 106,034 137,284
EBITDA 21,591 19,301 14,622 12,538
Net Income 14,638 13,826 10,334 10,030
Total Assets 156,206 169,997 119,897 124,781
Total Debt 5,155 5,522 5,845 127
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Pricer Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Pricer Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Pricer AB is engaged in providing in-store digital shelf-edge solutions. Its products and solutions include shopper solu
Other Commercial Products
Stockholm, Sweden
165 As of 2021


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Tainan, Taiwan
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San Jose, CA
0 As of 0000
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Pricer Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Pervasive Displays Corporate Backed or Acquired Tainan, Taiwan 00 000000&0
0000 0000 00000000 Corporation San Jose, CA 0 00000 000000000 00000
You’re viewing 2 of 2 competitors. Get the full list »

Pricer Executive Team (15)

Name Title Board Seat Contact Info
Helena Holmgren President & Chief Executive Officer
Charles Jackson President, Pricer Inc
Pierre Salagnac Sales Director Europe Middle East, Asia
Valérie-Anne Roussel Marketing Manager, France
Nils Hulth Vice President, Product Management & Business Development
You’re viewing 5 of 15 executive team members. Get the full list »

Pricer Board Members (9)

Name Representing Role Since
Bernt Ingman Self Board Member 000 0000
Hans Granberg Self Board Member 000 0000
Jenni Virnes Pricer Board Member 000 0000
You’re viewing 3 of 9 board members. Get the full list »

Pricer Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Pricer Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000 000000000000 14-Aug-2006 000000000000000000 000.00 Telecommunications Service Providers
Intactix International 15-Jun-1997 Merger/Acquisition Business/Productivity Software
To view Pricer’s complete acquisitions history, request access »

Pricer Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000000 000000000 15-Jun-1997 000000000000000000 Completed
  • 000000
To view Pricer’s complete exits history, request access »