Grolls Overview

  • Founded
  • 1832

  • Status
  • Acquired/​Merged

  • Employees
  • 356

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 2

  • Investments
  • 4

Grolls General Information


Retailer of professional work wear and protective equipment. The company markets and sells work clothes and personal protection equipment primarily through their specialized stores in the Nordic region, but also through independent retailers, direct to consumers, through selected export channels as well as online. It sells products from its own leading brands in the premium segment (Björnkläder, Univern and Nytello) through 48 own stores and other channels and serves primarily small and medium sized companies in industry and construction segment, but sales are also made to municipal and public administration.

Contact Information

Formerly Known As
Björnkläder, Berendsen Safety
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Other Industries
Specialty Retail
Parent Company
Primary Office
  • Importgatan 23
  • Box 4154
  • 422 04 Hisings Backa
  • Sweden
+46 0000000000

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Grolls Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Grolls Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Grolls Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Grolls Investments & Acquisitions (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000 14-Aug-2014 0000000000 Accessories 0000 0000
0000000 17-Apr-2012 0000000000 Other Commercial Products 0000 0000
0000000 06-Sep-2011 0000000000 Clothing 0000 0000
Molens Yrkesbutik 30-May-2008 Merger/Acquisition Other Commercial Products
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Grolls Subsidiaries (2)

Company Name Industry Location Founded
Univern Other Commercial Products Skedsmokorset, Norway 1977
0000000 Clothing Fritsla, Sweden 0000
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