smpl. Overview
- Year Founded
-
2012
- Status
-
Acquired/Merged
- Employees
-
14
- Latest Deal Type
-
Series B
- Latest Deal Amount
-
$3M
smpl. General Information
Description
Developer of a web and mobile app tracking software designed to offer simple marketing services for complex problems. The company's software offers web monitoring, visitor behavior detection, and targeting mechanisms to segment visitors calculate engagement scores in a real-time fashion, and provide businesses with actionable insights about their customers, enabling companies to increase sales volumes and grow their business.
Contact Information
Website
www.hellosmpl.com(Operating Subsidiary)
Corporate Office
- Atakan Sok., Number 14A
- Mecidiyeköy Şişli
- Istanbul
- Turkey
Corporate Office
- Atakan Sok., Number 14A
- Mecidiyeköy Şişli
- Istanbul
- Turkey
smpl. Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 7. Later Stage VC (Series B) | 13-Jul-2022 | $3M | Completed | Generating Revenue | ||
| 6. Merger/Acquisition | 14-Mar-2022 | Completed | Generating Revenue | |||
| 5. Seed Round | 01-Jan-2022 | Completed | Generating Revenue | |||
| 4. Later Stage VC | Completed | Generating Revenue | ||||
| 3. Buyout/LBO | 28-Nov-2013 | Completed | Generating Revenue | |||
| 2. Early Stage VC | 30-Sep-2013 | Completed | Generating Revenue | |||
| 1. Early Stage VC | 01-Jun-2012 | Completed | Generating Revenue |
smpl. Comparisons
Industry
Financing
Details
smpl. Competitors (63)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Certona | Private Equity-Backed | San Diego, CA | ||||
| Swrve | Formerly VC-backed | San Francisco, CA | ||||
| Nosto | Venture Capital-Backed | Helsinki, Finland | ||||
| Mixpanel | Venture Capital-Backed | San Francisco, CA | ||||
| trbo | Private Equity-Backed | Munich, Germany |
smpl. Executive Team (5)
| Name | Title | Board Seat |
|---|---|---|
| Mine Özgür | Co-Founder, Chief Executive Officer & Board Member |
smpl. Board Members (1)
| Name | Representing | Role | Since |
|---|---|---|---|
| Mine Özgür | smpl. | Co-Founder, Chief Executive Officer & Board Member |
smpl. Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
smpl. Former Investors (2)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Geometry Venture Development | Venture Capital | Minority | ||
| Revo Capital | Venture Capital | Minority |
smpl. FAQs
-
When was smpl. founded?
smpl. was founded in 2012.
-
Who is the founder of smpl.?
Mine Özgür, Umut Gökbayrak, and Ari Bencuya are the founders of smpl..
-
Who is the CEO of smpl.?
Mine Özgür is the CEO of smpl..
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Where is smpl. headquartered?
smpl. is headquartered in Istanbul, Turkey.
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What is the size of smpl.?
smpl. has 14 total employees.
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What industry is smpl. in?
smpl.’s primary industry is Business/Productivity Software.
-
Is smpl. a private or public company?
smpl. is a Private company.
-
What is smpl.’s current revenue?
The current revenue for smpl. is .
-
How much funding has smpl. raised over time?
smpl. has raised $3M.
-
Who are smpl.’s investors?
Geometry Venture Development and Revo Capital have invested in smpl..
-
Who are smpl.’s competitors?
Certona, Swrve, Nosto, Mixpanel, and trbo are some of the 63 competitors of smpl..
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When was smpl. acquired?
smpl. was acquired on 13-Jul-2022.
-
Who acquired smpl.?
smpl. was acquired by Escort Teknoloji Yatirim.
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