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Formisimo

Formisimo
2013 FOUNDED
PRIVATE STATUS
11-50 EMPLOYEES
Early Stage VC LATEST DEAL TYPE
$386k LATEST DEAL AMOUNT
$978k TOTAL AMOUNT RAISED
Description

Developer of software to assess customer interactions with online web forms. The company provides a platform to analyze what users are doing in online checkouts, registration forms and enquiry forms, and what is causing them to abandon client sites.

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Internet Software
Primary Office
32 The Greenhouse
MediaCityUK
Salford M50 2EQ
England

+44 (0)80 0772 0982
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Formisimo Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Early Stage VC 26-May-2015 $386k $978k Completed Startup
1. Seed Round 03-Jun-2014 00000 00000 00.00 Completed Startup
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Formisimo Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Ordinary A 000,000 00.000000 00.00 00.00 00 00.00 00.000
Ordinary 00,000 00.000000 00.00 00.00 00 00.00 0.000
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Formisimo Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Carlos Espinal Angel (individual) Minority 000 0000 000000 0
Creative England Corporation Minority 000 0000 000000 0
Seedcamp Accelerator/Incubator Minority 000 0000 000000 0
The North West Fund Venture Capital Minority 000 0000 000000 0

You’re viewing 4 of 4 investors.

Formisimo Executive Team (4)

Name Title Board
Seat
Contact
Info
Alan Mackin Co-Founder, Board Member & Chief Executive Officer
Doug Read Chief Technology Officer
Tom New Co-Founder, Board Member & Chief Product Officer
David Pritchard Board Advisor

You’re viewing 4 of 4 executives.

Formisimo Board Members (4)

Name Representing Role Since Contact
Info
Alan Mackin Formisimo Co-Founder, Board Member & Chief Executive Officer 000 0000
Anish Kapoor Self Board Member 000 0000
Keith Wallington Seedcamp Board Member 000 0000
Tom New Formisimo Co-Founder, Board Member & Chief Product Officer 000 0000

You’re viewing 4 of 4 board members.