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InContext Solutions

Description

Developer of 3D virtual simulation technology designed to create engaging shopper experiences no matter the industry. The company's ShopperMX platform allows manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate merchandising, display, layout and other in-store shopping experiences within a virtual reality store environment, enabling users to test and evaluate ideas in the low-cost VR store environment, as opposed to doing so in physical stores, while reducing competitive visibility.

2009

Founded

PRIVATE

Status

51-200

Employees

Series F

Latest Deal Type

$21.5M

Latest Deal Amount

$53.1M

Total Amount Raised

Description

Developer of 3D virtual simulation technology designed to create engaging shopper experiences no matter the industry. The company's ShopperMX platform allows manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate merchandising, display, layout and other in-store shopping experiences within a virtual reality store environment, enabling users to test and evaluate ideas in the low-cost VR store environment, as opposed to doing so in physical stores, while reducing competitive visibility.

Website:

www.incontextsolutions.com

Ownership Status

Privately Held (backing)

Financing Status

Venture Capital-Backed

Primary Industry

Other Software

Other Industries

Business/Productivity Software

Primary Office

300 West Adams Suite 600 Chicago, IL 60606United States +1 (312) 462-4198
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InContext Solutions Valuation and Funding

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Deal TypeDateAmountRaised to DatePost-ValStatusStage

InContext Solutions Cap Table

Stock# of Shares
Authorized
Par ValueDividend Rate (%)Original
Issue Price
LiquidationLiquidation
Pref. Multiple
Conversion
Price
% Owned

InContext Solutions Investors (11)

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Investor NameInvestor TypeHoldingInvestor SinceParticipating RoundsBoard
Seat
Contact
Info
AMD VenturesCorporate Venture CapitalMinority000 0000000 0000
Armando PaukerAngel (individual)Minority000 0000000 0000
BeringeaPE/BuyoutMinority000 0000000 0000
Green D VenturesVenture CapitalMinority000 0000000 0000
Hyde Park AngelsAngel GroupMinority000 0000000 0000
AMD Ventures Corporate Venture Capital
Armando Pauker Angel (individual)
Beringea PE/Buyout
Green D Ventures Venture Capital
Hyde Park Angels Angel Group

InContext Solutions Executive Team (10)

NameTitleBoard
Seat
Contact
Info
Mark HardyChief Executive Officer
Martin JohnsonChief Financial Officer
Tracey WiedmeyerCo-Founder, Chief Technology Officer & Board Member
Brooks AugustineChief Customer Officer
Patrick NiersbachDirector, Marketing
Mark Hardy Chief Executive Officer
Martin Johnson Chief Financial Officer
Tracey Wiedmeyer Co-Founder, Chief Technology Officer & Board Member
Brooks Augustine Chief Customer Officer
Patrick Niersbach Director, Marketing

InContext Solutions Board Members (6)

NameRepresentingRoleSinceContact
Info
Guy TurnerHyde Park Venture PartnersPartner000 0000
Jeff BarryPlymouth Growth PartnersPartner000 0000
Malcolm MossBeringeaCo-Founding Partner000 0000
Mark DonnellyBeringeaPrincipal000 0000
Paul GuAMD VenturesPrincipal000 0000
Guy Turner Partner Hyde Park Venture Partners
Jeff Barry Partner Plymouth Growth Partners
Malcolm Moss Co-Founding Partner Beringea
Mark Donnelly Principal Beringea
Paul Gu Principal AMD Ventures
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