Mr. Frederick Soneya is a Co-Founder at Haatch. Soneya serves as Board Member & Director at Elevaate. He is a Board Member of Poplar. He runs the investment process end-end. As Ecommerce Lead for Kiddicare & Morrisons.com Fred led & launched a number of high profile, large scale projects including IBM Commerce V7 Extended Sites, Browse & Order points within Morrisons stores, iOS & Mobile commerce & in-store technology initiatives including Electronic Shelf Edge Labels & Digital Signage. He serves as a Board Observer at Marvel Prototyping.