Mr. John DeJoria is a Co-Founder of ROK Global. He is also a Co-Founder and Chairman of Patron Spirits. He is Chairman and CEO of John Paul Mitchell Systems, the producer and manufacturer of Paul Mitchell hair care products, the largest privately held salon hair care company in North America. In addition to John Paul Mitchell Systems, John Paul's success continues with numerous other businesses including Patron Tequila - the world's biggest premium tequila brand - and natural gas and environmentally friendly energy exploration companies. In addition, John Paul is on the Board of Directors of the Solar Electric Light Fund (SELF) and a member of the Council of Advisors of Global Green USA, the United States affiliate of Green Grass USA, the United States affiliate of Green Cross International, whose President is His Excellency Mikhail S. Gorbachev, former President of the U.S.S.R. He is also on the Board of Trustees of Waterkeepers, whose lead counsel is Robert Kennedy Jr. dedicated to protect the waterways of the world from polluters. He is an Angel Investor.