Mr. Ariel Arrieta is a Co-Founder and serves as the Director of NXTP Labs. He is a serial entrepreneur. He served as an Advisor at Sontra. Since 1994, he is involved in the Internet/Online Medsontia Industry. He founded Digital Ventures, Directa Network, Performa Network, Afiliados Hispanos and InZearch all online advertising companies acquired by FOX in July 2007. He serves as a member of the board of a number of firms including Junior Achievement Argentina, Puente Labs and Properati. He is a frequent speaker at AdTech, IAA, IAB, Online Marketing Europe, OMD, Marketing 2.0 and AMDIA among others. He has completed OPM at Harvard Business School.