Mr. Sippl was the Chief Technology Officer & a Co-Founder, the Co- Chief Executive Officer and the Chairman at Elastic Intelligence. Sippl serves as partner at Sippl Investments. Roger Sippl is a Silicon Valley software pioneer, entrepreneur and innovator. His 30 years of contributions have helped shape the enterprise software technology landscape of today. In 1980 he founded Informix Software, taking it public in 1986. Under his leadership, Informix pioneered SQL relational databases, report generators, screen data entry packages, 4GL application development tools, and scalable OLTP database technology. It is now a part of IBM, after surpassing a $4B market cap as a public company. Roger was also co-founder and Chairman of the Vantive Corporation. Vantive became a leader in CRM and, as a public company, achieved a $1B market cap, and is now a part of PeopleSoft/Oracle. In 1993, he founded Visigenic Software, helping pioneer distributed object computing and the concept of the application server (based on CORBA, prior to the J2EE standard) in enterprises. Visigenic was acquired by Borland, after becoming a public company. After the Visigenic IPO Roger earned the "Golden Hat Trick Award" from Cristina Morgan at JP Morgan/Hambrecht and Quist for three Silicon Valley IPOs.