Dr. Jyri Engestrom is a Co-Founder and serves as the General Partner at Yes VC. Dr. Engestrom served as Advisor at True Ventures. Mr. Engestrom is also a Co-Founder at Yes VC. He was a Co-Founder and Chief Executive Officer at Jaiku, which grew into the leading European mobile social network and pioneered the sharing of location information, status updates and activity streams on smartphones. Prior to Jaiku, Jyri worked at Nokia, and holds patents in remote content delivery, content prioritization and RF-tag-reading capabilities in mobile devices. A sociologist by training, Jyri coined the term "social object" to refer to photos, links and other shareable Web content. After Google acquired Jaiku in 2007, Jyri was responsible for mobile applications and Google's efforts to become a social destination on the Web and mobile. He left Google to found Ditto.me, a mobile local recommendations business, which was acquired by Groupon in 2012. At Groupon, Jyri served as the Director of Product Management responsible for Breadcrumb by Groupon, an iPad point-of-sale system that replaces traditional cash registers at restaurants and other local businesses. Born in Helsinki, Finland, Jyri graduated with a Master's degree in Social Science from the University of Helsinki in 2002 and pursued Ph.D. studies at Lancaster University Management School in the UK. He is the Co-Founder of Drone Games, a programming competition advancing the ethical use of autonomous flying drones, and Sesat School, a micro-school in San Francisco. He serves on the board of the Rare Cancer Research Foundation.