Mr. Jeff Herrmann is the Founder of Madison, Michigan & Market and also serves as its President. He served as Chief Revenue Officer at Fathom SEO. Jeff is a champion of B2B sales and marketing alignment and brand audience development through content marketing. His passion lies in the development of strategies to leverage content, technology and data to accelerate sales and realize extraordinary growth. With a commitment to constant learning, leadership development, and teaching, Jeff feels fortunate to have a live laboratory to experiment in every day as the Founder of SalesQuants and the Chief Revenue Officer of Fathom. He is a resource to both sales executives and CMOs because of his understanding of the dynamics of their relationship. You won't find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational, entertaining and problem solving content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness. Jeff earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University School of Communication.