Mr. Jeff Herrmann is the Founder of Madison, Michigan & Market and also serves as its President. Named one of the Top 50 Influencers in Content Marketing, Jeff Leo Herrmann is a dynamic speaker and champion of sales and marketing alignment. Jeff's passion is in leveraging the power of content, technology, and data to help sales and marketing leaders realize extraordinary growth for themselves and their organizations. In addition to being a mobile marketing pioneer, Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company working with global Fortune 50 brands in measuring content and advertising investments and effectiveness. Jeff earned an MBA in finance and economics from the University of Chicago Booth School of Business and holds an undergraduate degree from The Ohio State University College of Arts and Sciences. As a boomerang back to NE Ohio after 15 years split between Chicago and New York, and time on the speaker circuit presenting in San Francisco, Los Angeles, Tokyo, London, Barcelona, Munich and Milan, Jeff has an intense appreciation for work-life synergy and the power of virtual work environments.