Joseph Zawadzki General Information

Description

Mr. Joseph Zawadzki serves as General Partner at Aperiam Ventures. He co-founded and served as Chief Executive Officer and Chairman at MediaMath. He is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges and real-time bidding, he is regularly invited to speak at industry conferences, roundtables and major events. After a decade representing buyers at top-tier agencies and Fortune 500 companies, Mr. Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand-side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands. Previously, he was founder, president and chairman of Poindexter Systems / [x+1], incubated Right Media, and as a managing member of Occam's Razor, shaped AOL's yield management and DoubleClick's buy-side optimization strategy. His early career was spent as an investment banker, where Mr. Zawadzki developed his expertise in quantitative analysis and market dynamics and he remains an active New York technology investor whose portfolio includes AppNexus, AdSafe, 33Across, C3Metrics, Hashable, Accordant and Spruce Media. He holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science.