Mr. Andrew Black is a Co-Founder and serves as Chief Executive Officer at BrandProject. He also serves as Board Member at Freshly and Awake Chocolate. He serves as the Chairman at Tuned Brands. Andrew has a wealth of experience helping to build some of the world's leading consumer products and consumer technology companies. His expertise spans six different industries and includes building and transforming businesses in highly competitive markets. He has launched over 100 new products and services for global icons including Nike, Virgin, LEGO, Cadbury Schweppes, and Colgate Palmolive. Andrew has strong operational and leadership experience, having been Founder and CEO of Virgin Mobile Canada, President Americas at LEGO, General Manager for the US Equipment Business and lead business development for nike.com at Nike Inc., and VP Marketing-North America at Cadbury Schweppes/Dr Pepper 7UP. Black founded BrandProject LP, a company creation studio that builds, buys, and makes seed stage investments in disruptive consumer brands. Andrew is a graduate of Queen's University with a Bachelor in Economics. He also is a Board Member of Free The Children and Virgin Unite and is a mentor at Next 36 and Extreme Start Ups. He has a BA degree in Economics from Queen's University in 1984. He is also an Angel Investor.