Prior to founding Zoodles, Mark was a co-founder of Shelfari, a social network built around reading (acquired by Amazon) and Director of Product Marketing at Dash Navigation, a connected GPS service (acquired by Research in Motion). In 2004, Mark and his wife Tara, also launched MyTinyHands, a business centered around keeping babies healthy. Mark has an engineering degree from the University of Illinois and a Masters in Business Administration from the MIT Sloan School of Management.