Martin Lautman General Information

Description

Dr. Martin Lautman serves as a Partner at Musketeer Capital. He served as Fund Advisor and Mentor at MentorTech Ventures. He is the former Chairman and CEO of GfK Custom Research North America. GfK, headquartered in Nuremburg, Germany, is the fourth largest information company in the world, with offices in over 100 countries. Prior to joining GfK, he was the Senior Managing Director of ARBOR, a marketing consulting and research firm where he directed over 500 branding, new products, marketing effectiveness assessment and strategy projects. Prior to ARBOR, he wrote battlefield simulation software for the Department of Defense. Over the past 10 years, he has focused on investments and venture capital and is an Angel Investor, Advisor and/or Venture Partner in multiple venture funds. He serves on multiple boards of advisors and directors, including a public company he helped found and several PE-funded companies and family businesses. He holds a Ph.D. degree from The Pennsylvania State University and is a graduate of the Executive Education Program of Harvard Business School. As a member of the Young President's Organization (YPO) he chaired the program for mentoring entrepreneurs. He has taught an advanced course in Marketing Strategy in The Wharton School MBA program, a second-year MBA Marketing Strategy course and a first-year Executive MBA course on Marketing Management, focused on entrepreneurship, at The Smeal School of Business at Penn State University. At each university, he was among the highest-rated professors. He has also lectured at Princeton University on setting up advisory boards and boards of directors.