Mr. Aaron Rallo is the Founder of TSO Logic and also serves as its Chief Executive Officer. Previously, he served as a Director, President and Chief Operating Officer at PNI Digital Media LTD. After working 15 years in major data centers worldwide, Aaron set out to create a platform that could substantially improve overall IT efficiency. The result - the TSO Logic Platform - enables organizations to optimize capacity planning in order to align power usage with workloads and reduce energy waste. Aaron's experience with the company's clients, as well as previous stints building and managing large-scale server farms, has given him an insider's view of the challenges facing data centers and driven him to develop solutions for tackling tough management issues: How to meet customer demands and strict service level agreement requirements, all while reducing operational and capital expenses. In addition to his data center experience, Aaron previously served as president and CEO of PNI Digital Media, vice president of web development and operations for Fuji Film, and senior product manager with Microsoft's digital imaging team. He graduated from Stanford University's AEA Program and holds a degree in Computer Science from the Rochester Institute of Technology.