Mr. Taha Ben Mrad is the Founder and serves as Chief Executive Officer at Seed4equity. He is the Board Member at COSSECO. He is the Board Member at Toktoktok. He is a Chairman and Producer at Coupains Productions. He is also the Founder and Chairman at Tooxme. He is the Chairman at 1.618. He also serves as a chairman at adhoc International. He is also a Chairman at The Agile Factory. He is a Co-Founder, Chief Executive Officer, Chairman and Managing Partner at Colombus Consulting Shift. He is experienced in the areas of IT Strategy & governance, Sourcing models, and complex program management. Prior to joining Simalaya, Mr. Mrad spent 7 years in the Telecoms industry working for the Orange group where he occupied various senior management positions. He was leading Enterprise Services department with responsibility for Billing, Portal and CRM activities from both Business & technical perspectives. He holds a Master of Sciences in Management as well as a Master of Advanced studies in Business Information Systems from the H.E.C Lausanne Business School.