Mr. Ariel Lüdi is the Founder & Owner of Hammer Team Digital. He served as Chief Executive Officer at SAP Hybris. Mr. Ariel is a Co-Founder and serves as Board Member and Advisor at RAW Labs. He serves as Chairman at Privately and Mobile Bridge. He serves as Board Member at Zoovu, gapfruit and Squirro. He is an angel investor. As a major shareholder and CEO of hybris software, Ariel helped the company to grow internationally and position it as a global omnichannel commerce leader. Ariel's role was also instrumental in driving the successful acquisition of the company by SAP in August 2013 for more than 1B USD. Prior to joining hybris, Ariel held senior positions at Oracle and Salesforce.com. He entered the realm of e-commerce in 1996 as SVP Europe at BroadVision. Ariel studied Physics at ETH in Zurich. He also serves as Chairman at Oxial.