Mr. Rich LeFurgy is the Founder and serves as President and General Partner of Archer Advisors. He serves as a Board Member at Lotlinx. He is also the Founding Chairman of IAB. He has over 20 years of dynamic experience in the advertising industry, and a deep understanding of granular-level data for numerous companies and verticals. Recently, he served on the Board of Directors of Placecast, a location-based intelligence platform that was sold to Ericsson. Earlier he was Chairman of the Board of x+1, a company that was early to programmatic marketing that was sold to Rocket Fuel. He was on the Board of adtech network Blue Lithium, which was sold to Yahoo, and Founding Chairman of the Interactive Advertising Bureau, a digital media and marketing trade association with over 650 member companies. He has been an active advisor or investor in over 60 digital advertising companies. He served as Advisor at Freestyle Capital.