Mr. Clive Humby is a Co-Founder and serves as Principal at H&D Ventures. Previously, he co-founded and served as Chief Data Scientist at Starcount. He is also a Co-Founder of Dunnhumby. He is an Investor and Director in Purple Seven. In addition to being the Chief Data Scientist at Starcount, he loves exploring mathematical methods for building insight in social media to understand influence, effectiveness and sentiments of consumer tribes, stars and brands. Previously Clive was Founder and Director of dunnhumby, pioneering the application of technology to understanding consumer behaviour. Before dunnhumby, Clive was the leader of the technical team that developed the first commercial application of census data to consumer marketing and the development of the ACORN system at CACI. Clive is also visiting professor in Integrated Marketing at Northwestern University in Evanston,IL. USA and Marketing at Cranfield University, England as well as recently becoming Director on the Board of Friends at the Royal Academy. He also serves as Advisor at L1 Retail.