Mr. Amar Chokhawala is a Co-Founder of Reflektion and serves as its Chief Executive Officer and Board Member. He also serves as Advisor at dotin. He began his career at Oracle in software development and was an early Google employee. His 11-year career at Google included key leadership roles in several successful businesses and platforms. He was an original member of the Adsense team, designing and developing core technologies that are critical to its widespread use today. Amar was also one of the founding engineers for Google Books, which is now part of Google Play. He did foundational work on Gmail user modeling, using semantic learning and other advanced technologies to improve search results and other applications for millions of users. Amar is an expert in distributed systems and large-scale computing. He holds Bachelor of Engineering in Computer Engineering from National Institute of Technology Surat in 1998 and MS in Computer Science from University of Southern California (USC) in 1999.