Mr. Palmer is the Founder and serves as Chief Executive Officer at Brandwatch. He also serves as Chairman at Futrli. He is responsible for the direction of the company and the commercial team, as well as managing financing and investor relations. He has taken the company from an initial project to build a local search engine for the UK government to a social media analysis system that has customers all across the globe. Mr. Palmer also serves on the Industrial Advisory Board for Sussex University as well as the Social Media Committee for the Chartered Institute of Public Relations. He holds BSc degree in Physics from Durham University.