Mr. John Regan is the Founder and serves as Chief Executive Officer and Board Member at Electric Guitar. He is a serial entrepreneur with 30 years of experience of in the advertising industry. He has over 25 years of experience in data privacy and marketing data analytics. He started his career selling classified advertisements for the Daily Telegraph in 1991, before moving into Radio for Independent Radio Sales, part of Katz Communications. In 1998, he founded one of the first independent marketing analysis businesses in the UK which was sold to Diversified Agencies UK Holdings Ltd (formerly Lopex plc), a subsidiary of Havas Advertising S.A, the French multinational advertising and public relations company. It became part of EHS Brann, the creators of the Tesco Clubcard, the first large-scale, data-driven marketing operation in the United Kingdom. He co-founded his second and third businesses, namely Absolute Intuistic Limited, trading as AI Data Intelligence, and Intuistic Limited which were bought out by Communisis Plc in 2008. AI Data Intelligence specialized in the use of advanced analytics to optimize direct mail campaigns for large clients including Royal Bank of Scotland, Lloyds TSB, and Vodafone. Both of his companies were bought out by Communisis Plc in 2008. Following the sale, he spent 2 years as a board director on the acquisitions team of Communisis Data Limited (part of the Communisis Plc group. In 2019 he founded the advertising technology business, Mymyne, which continues to research digital privacy and digital advertising.