Mr. Porter Erisman served as Board Member at Blue Umbrella. He draws on his global business experience within the e-commerce sector to provide Blue Umbrella with counsel on matters of expansion, international marketing and strategic growth. His significant experience within B2B marketing and PR will be invaluable as the firm continue to disrupt the compliance market. He worked for Ogilvy & Mather in Beijing before moving on to spend eight years at China's Alibaba Group working as a vice-president in a variety of marketing and operational roles. After leaving the company, Mr. Erisman went on to make a documentary film about the experience (Crocodile in the Yangtze) and spent two years touring the world, screening it to audiences in 20 countries. In May 2015, he released a book, 'Alibaba's World', which has been translated into 12 languages and was selected by the Wall Street Journal as one of the Best Business Books of 2015. As an expert on e-commerce, he is currently undertaking multiple speaking engagements having released his second book, 'Six Billion Shoppers' covering the e-commerce boom in emerging markets, where he has also acted as a consultant and Angel investor for several companies.