Leveraged Commentary and Data’s (LCD) credit data, news, and research are now on PitchBook.
Learn more »
David Scott Overview
David Scott General Information
Mr. David Scott serves as an Advisor at HubSpot and Vengreso. He was VP of Marketing at NewsEdge Corporation and held executive positions in an electronic information division of Knight-Ridder. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 6th edition, has been translated into 29 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 375,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. Scott serves as an advisor to select emerging companies that are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot, where he also serves as a Marketer in Residence. His current portfolio of advisory clients also includes Mynd, Expertfile, YayPay, RISEcx, Set The Set, VisibleGains, SlapFive, and GutCheck as well as non-profits including the Grateful Dead Archive at the University of California Santa Cruz and HeadCount.