Mr. William Li is a Co-Founder of Nio and serves as its Chief Executive Officer and Chairman. Mr. Li serves as Partner at NIO Capital. He is involved with the overall direction of the fund as well as strategic partnerships. Mr. Li is a serial entrepreneur. In 2000 He founded BitAuto (NYSE: BITA), China's largest car internet content and marketing company and still serves as Chairman today. At university he founded Nanji Technology, one of the earliest internet companies in China. Mr. Li has been involved in founding and investing in more than 40 companies in the automotive and TMT industries over the past 20 years. In 2008, Mr. Li was named one of the 10 most influential figures in the Chinese automotive industry in the past 30 years by China Automobile Dealers Association (CADA). Mr. Li was born in Anhui, China. He graduated from Peking University with a major in sociology and minor in law.