Steven Michaelson General Information

Description

Mr. Steven Michaelson serves as Chief Executive Officer at Calcium USA. He is also an Angel Investor. With 25 years of consumer and professional experience under his belt, Steven is an advertising veteran. Before establishing Wishbone, Steven was a Senior Creative at Robert A. Becker, where his team launched Plavix (Bristol-Myers Squibb/Sanofi Synthelabo) and created television campaigns for Effexar and Nasacart. Prior to that as a creative at Harrison & Star, Steven's team led the Glucophage business and also started up their consumer division, Consumer Health Works. Still earlier, at FCB Healthcare, his responsibilities included the Merck HMG business, Mevacor and Zocor. Steven began his pharmaceutical career at KPR, where he was part of the team launching Ortho Pharmaceutical's OC product.