Ms. Elaine Lennox served as a Vice President of Marketing at Inkling. She also served as Board Member at Traxian. Prior to this, she served as Chief Marketing Officer at Zend technologies. She is also an Angel Investor. Prior to joining Zend, Elaine was Vice President of Marketing within IBM's Systems and Technology Group, where she led marketing and sales activities serving IBM's largest clients and drove significant growth initiatives for enterprise datacenter strategy, cloud computing and energy efficiency. Elaine also created a new growth business for IBM around advanced text analytics (the technology that enabled IBM's "Watson" computer to compete on Jeopardy! in 2011). Elaine also led System i (AS/400) marketing initiatives in collaboration with user groups and partners to drive growth of application development on the System i platform. Her previous experience includes leadership roles in marketing and partner programs targeting SMBs for HP and IBM, and for startup Whistle Communications, which became the leading provider of Internet appliances and services for the small business market before its acquisition by IBM. Elaine holds a Bachelors of Science degree from Aston Business School in England.