Ashok Kumar Goel serves as the Chairman and Managing Director at Essel Propack. He serves as Chairman at Itz Cash. He is an experienced businessman who also guides the management of the Essel Group's existing leisure properties, viz. EsselWorld and Water Kingdom. He has led the turnaround of an engineering tools company in the Essel Group and achieved manufacturing efficiencies. He serves on the Boards of Pan India Paryatan Pvt. Ltd., Solid Containers Ltd., ITZ Cash Card Limited and ITZ Cash Payment Solutions Limited. He is the President and Founder Member of the Indian Association of Amusement Parks & Industries and the Vice-President of the Organization of Plastic Processors of India. He is currently a member of the Stakeholders' Relationship Committee of Essel's Board of Directors. He holds a Bachelor of Commerce Degree.