Mr.Traasdahl is a Co-Founder and Board Member of Tapad, where he also serves as Chief Executive Officer and President. He is also a Board Member of Vilmer. Mr. Traasdahl co-founded Thumbplay, Inc. in September 2004 and served as its Chief Executive Officer until January 2010. He served as President of ThumbPlay Inc. and was responsible for sales, marketing and strategic network relationships with US media companies and US operators. He serves as Executive Vice President of Sales and Marketing at Telenor Interactive, Inc. Mr. Traasdahl has extensive experience from the media and telecom industries, both as a news journalist for the Schibsted-owned newspaper, Adresseavisen and as a strategy advisor for the UK-based PA Consulting Group. Mr. Traasdahl's focus has been on building strong customer relationships and offering compelling revenue generating mobile services to end-users. Prior to Telenor Interactive, Mr. Traasdahl held a management position at one of the leading wireless companies in Scandinavia. He has been Chairman of Thumbplay, Inc. since January 2010. He also served as Advisor at Future\Perfect Ventures. He serves as Advisor at Grit Capital Partners.