Mr. Ambarish Mitra is a Co-Founder of Blippar and serves as its Chief Executive Officer and Board Member at . He also served as the Head of Innovation, AXA UK Personal Lines at AXA Insurance and Head of Innovation at Swiftcover.com. He held various positions at Swiftcover.com, Isango, Farlows and Defra. He co-founded womeninfoline.com and M&M ESystems. He has an MS degree in International Business & Economics from London School of Economics and Political Science in 2004.