Mr. Bruce Friedrich is a Co-Founder and serves as Advisor at New Crop Capital. Mr. Friedrich is a Co-Founder of Good Food Institute and also serves as its Executive Director. He also serves as an advisor at Clear Current Capital. Bruce graduated magna cum laude from the Georgetown University Law Center and also holds degrees from Johns Hopkins University and the London School of Economics and Political Science. He has held leadership roles for the past two decades at food advocacy organizations promoting alternatives to conventional meat, egg, and dairy products. As partner, Bruce focuses on deal flow, investment decisions, and relationships with companies.