Profile Previews

Get a glimpse into our company and investor data—powered by the PitchBook Platform

Guillaume Cuvelier


Mr. Guillaume Cuvelier served as Advisory Partner at Alliance Consumer Growth. In 1998, he created the premium vodka brand, SVEDKA, and launched it in the US. After building distribution throughout the US, and developing a provocative and high impact advertising campaign, SVEDKA became the fastest growing vodka in the US. In 2007, with sales over 1,000,000 cases, and a 7% share of the highly competitive imported vodka market, SVEDKA was sold to Constellation Brands, the largest wine producer in the world, for $384M. SVEDKA is imported and marketed by Spirits Marque One, a Limited Liability Company founded by Guillaume in 1998 along with one partner, ALCO Finance s.a., a Belgium company specialized in the production and distribution of ethanol. Spirits Marque One is based in New York City and employs 25 people. The idea to launch a premium vodka came to Guillaume's entrepreneurial spirit after having worked for 10 years with Moet Hennessy (LVMH), first in New York (1985-1989) and then in Cognac, France at the Hennessy headquarters. While at Moet Hennessy, Guillaume held various sales and marketing positions that lead him to become the North American Market Director for Hennessy Cognac. In that role, he was instrumental in the rebirth of the Hennessy brand in the US and the launch of the Hennessy Martini campaign. During his tenure at Moet Hennessy, Guillaume took a two-year leave (1989-1991) to go to the Darden Graduate School of Business Administration at the University of Virginia where he received his MBA. Since the sale of SVEDKA in 2007, Guillaume has been active in the venture capital market with a focus on premium consumer goods and beverages. As such, he has invested and advises brands like LEBLON, a Cachaca from Brazil, and TY KU, a line of super-premium Sake from Japan. He's on the Board of SAVELLI srl, a maker of luxury phones, and CUVELIER LOS ANDES, a wine bodega in Mendoza, Argentina. He's also on the Board of The Knights, an innovative classical music orchestra in New York. As a French citizen, Guillaume grew up in Paris where he received his college degree in 1982, and afterward, completed his military duty as a First Lieutenant with the French mountain troops at the 13ème Bataillon de Chasseurs Alpin, in Chambery, France.

Primary Investor Type
Angel (individual)
Primary Office
  • 35 rue Greneta
  • 75002 Paris
  • France

+33 01 00 00 00 00

Guillaume Cuvelier Investments (4)

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
DRINKS 07-Sep-2018 Early Stage VC 0000 Business/Productivity Software Generating Revenue 000000000 00000000
0000000 18-Nov-2017 00000 00000 00000 Business/Productivity Software Generating Revenue 000000000 00000000
La Belle Assiette 04-Feb-2016 Early Stage VC 00.00 Social/Platform Software Generating Revenue 000000000 00000000
La Belle Assiette 20-Oct-2014 Seed Round 00.00 Social/Platform Software Generating Revenue 000000000 00000000
To view this investor’s complete investment and acquisition history, request access »
Request full access to PitchBook

You’re viewing a free company profile from the PitchBook Platform. To explore Guillaume Cuvelier’s full profile, request a free trial.

Guillaume Cuvelier Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000 23-Jul-2018 000000000000000000 Completed
  • 0000000
To view this investor’s complete exits history, request access »

Guillaume Cuvelier Team (1)

Name Title Deals Funds Boards Office Contact
Guillaume Cuvelier Angel Investor 0 New York, NY

Guillaume Cuvelier Co-Investors (25)

Name With Exits Lead Partner
Cabiedes & Partners 2 0 0
Kima Ventures 0 0 0
Laurent Benhamou 0 0 0
Thibaud Elziere 0 0 0
U-Start 0 0 0
To view this investor’s complete co-investor history, request access »