Mr. Quentin John Griffiths is a Co-Founder and serves as Managing Director at Achica. He also Co-Founded Astar Pets and also served as its Advisor & Board Member. Quentin is also Co-Founder of ASOS. He also serves as Advisor at EC1 Capital. He is also a Director and Co-Founder of ACHICA. Launched in 2010, ACHICA is an online curated members-only luxury lifestyle store showcasing home and garden products with limited availability. Quentin is particularly attuned to listening to customers and adapting the brand positioning and product range accordingly. This goes back to the age old marketing rule of understanding your customer and selling them what they want to buy. Having experienced first hand the growing pains of ASOS and ACHICA, Quentin is a welcome and high profile addition to the EC1 Capital advisory board.