Mr. Jai Natarajan serves as Vice President of Technology and Marketing at iMerit Technology Services. He comes to iMerit as an established business leader and creative technologist. He most recently was the founding CEO of Xentrix, Asia's fastest growing animation studio creating television and theme park content for top global brands like Lego, Disney, Angry Birds, and Warner Brothers. Previously, Natarajan led marketing for creative education leader Maya Entertainment (acquired by Aptech in 2010). He began his career at visual effects giant Lucasfilm, followed by a stint with Sony Electronics where he built photo and video apps for the Sony Clie PDA in 2001. While at Sony, he also worked on field trials for rich media based augmented reality broadcast of NASCAR on the Playstation 2.