Mr. Mikael Pettersson serves as Managing Director, Nordics at DaVinci Marketing Cloud. He served as Chief Executive Officer & Co-Founder at AdX Search. He is also an Angel Investor. He also serves as Managing Director, Nordics at Gravity4. He serves as Online Advisor & Early-Stage Investor at Vouper. He also serves as Member of the Board and advisor at FunRock & IK Sirius. He has over 25 years of experience as an entrepreneur, investor and consultant in Sweden and abroad, having launched successful start-ups in industries ranging from Healthcare to Information Technology. Mikael began his entrepreneurial career in 1992 with the launch of Skillstreaming, an agency specializing in cognitive behavioral therapy (CBT). As a shareholder and advisor to Tyda.se, the largest online Swedish/English dictionary, Mikael was an integral part of its growth and eventual acquisition.