Mr. Edward Griffith is a Co-Founder and serves as Chief Executive Officer at LoveCrafts. He also serves as an Board Member at Afternoonify. Edward designed, built and led the world's largest online network for teachers, www.tesglobal.com. He has worked with digital marketing tools since the late 1990's when he left the BCG to join boo.com as its first employee. Backed by Balderton and Highland Capital, the company is growing quickly with operations in the US and Europe and includes a world class digital marketing team. He also serves as Advisory Committee Member at True.