Mr. Daniel Haver is a Co-Founder and serves as the Chief Executive Officer and Board Member at Native Instruments. Daniel Haver joined the founding team of Native Instruments in 1997 as a shareholder and Managing Director. As an avid fan of electronic music, he was fascinated both with the sonic possibilities of software synthesis, and with the wider creative implications of audio software. As a passionate entrepreneur who had previously owned a media design studio in Hamburg, he also recognized the business potential of the emerging computer revolution in the musical instruments domain. Daniel Haver first outfit Native Instruments with solid business structures, and created a long-term marketing and distribution plan. A crucial element was the setup of US representation in Los Angeles, which became Native Instruments North America, Inc. in 2002. He also guided the creation of a diversified portfolio, evolving the initial "Reaktor" software technology into the "Komplete" line of software instruments and effects, and initiating breakthrough products such as the digital DJ platform "Traktor" and the groove production system "Maschine". His passion for industrial and GUI design also defined the distinctive look and feel of the company's products, and his strong marketing background allowed him to define a highly distinctive brand that contributed to Native Instruments' unique status in its industry. Together with CTO and President Mate Galic, Daniel Haver defined a long-term vision for Native Instruments as early as 1999, which enabled its evolution from an engineering-centric software start-up to an internationally established technology leader. Today, Daniel Haver remains the driving force behind all strategic decisions, as well as a pursuer of a systematic expansion course on all fronts.