Mr. Robert Gierkink served as President & Chief Executive Officer at LoyaltyOne. He is the founder and chairman of Datalogix, a General Catalyst portfolio company. He also serves as Board Member at Flashfood . Prior to founding Datalogix, Rob co-founded three of the world's largest cross-merchant loyalty programs. He was most recently CEO of Loyalty Management Group (LMG), the company that operates the United Kingdom's largest loyalty program, Nectar, with over 50% of UK households participating. Under Rob's leadership, the company grew from start-up to over $400 million in revenues in under six years. LMG was sold to Group Aeroplan in December 2007 in a $750 million cash transaction. He also co-founded the largest loyalty programs in Canada (Air Miles Reward Program) and the Netherlands (Air Miles Program), which today have 70% and 50% of households participating in their respective countries. He has keynoted the DMA's annual conference, and served as a guest lecturer at Harvard Business School and London Business School.