Mr. Jean-Baptiste is a Co-Founder and serves as Chief Executive Officer and Chairman at Criteo. He also Co-Founded and serves as Chief Executive Officer at Less App. In particular, he was the founder and CEO of K-Mobile Kiwee. Throughout the 2000s, this company rapidly became one of the leaders in the emerging mobile content market, before being acquired by American Greetings Interactive in 2004. Prior to that, he held various senior consulting positions for Roland Berger and Arthur D. Little. He started his career as an engineer for Philips and Lucent. He is also an Angel Investor.