Mr. Richard Sanders is a Board Member of TheRetailPlanet.com. He is currently a General Partner of Phase One Ventures, a technology focused VC firm based in Santa Fe. He was a Board Member of Aqua Membranes. Previously, he served as President and CEO of Santa Fe Natural Tobacco Company (SFNTC). During his 7 year tenure with SFNTC, Mr. Sanders trebled the company's market share and operating earnings and increased the company's estimated market value from $360M to over $1.5B. He is also a long time private equity investor.