Mr. Adrian Cox serves as Chairman at Rated People. He served as Chairman at BraveNew. He served as the Chairman at Rebus Investment Solutions. Adrian first became introduced to Rebus as a client rather than an investor. He believes passionately in Rebus and what the company is trying to achieve, bringing with him considerable experience from a highly successful career in business. He is a trained Marketer having spent time at Imperial Group and Cadbury. In 2001 he became the European CEO of Ask Jeeves and oversaw the sale of the business to the US ASKJ Inc. The business was ultimately sold to IAC for $2.2BN in 2005. Adrian has been successful in developing consumer facing businesses in both the old and new economies. He has significant experience in fund raising, M&A and business structuring. He has built strong leadership teams across multiple geographies. In particular he has a strong background in Marketing, an ability to drive change and launch major International brands.