Mr. JB Orecchia serves as Chief Executive Officer, Board Member & President at SavvyMoney. He is also an angel investor. He has more than 25 years experience in consumer finance and interactive media and brings unique insights into how consumers make financial decisions. As one of the early executives at FreeCreditReport.com / Experian Consumer Services from 1998 to 2008, JB led initiatives to build awareness and distribution of online consumer credit reports and scores. As the Executive Vice President of Partnership Marketing, he led the team responsible for business development and online marketing with Yahoo!, American Express, MSN, AOL and Quicken. Before joining Experian in 1998, JB spent 10 years at Household International in various senior roles leading teams responsible for consumer lending and loyalty programs. Before joining SavvyMoney in 2011, JB was Vice President of Marketing for Disney Online where he was responsible for online marketing, CRM, research and analytics. JB's SavvyMoney Tip: Make sure you're not penny-wise and pound-foolish. Focus your energy on reining in your biggest expenses rather then worrying about the occasional Latte from Starbucks.