Mr. Roi Carthy serves as Chief Executive Officer at Hudson Rock. He also serves as Managing Partner at Initial Capital. He is also an Angel Investor. He served as Chief Marketing Officer at L1ght. He is a recovering VC that prefers operational roles where he can help market big ideas and the startups behind them. While at mobile ad blocking company Shine, he was recognized by 'The Drum' as CMO of the Year for his work in championing the right of individuals to block abusive ads. Before that, he managed Initial Capital, an investment firm focused on early-stage startups in Israel and Brazil.